Advertisement is an essential part of a newspaper. It has the ability to get to numerous amounts of people. Newspapers frequently have a section that advertises different kinds of products and services. There are corporate parts that usually involve vast production such as phone, automobiles, computers, and fast food restaurants. The New York Times is a huge example of this. The New York Times typically advertises large corporations. Yet, El Diario advertises small commerce, technology, and products that can produce to the Hispanic community. This means that more of advertisement is in Spanish, in order to focus on ethic groups. Also, the Wall Street Journal draws more businesses and economics. Consequently, the New York Times is broader and aims for a larger group of people.  Therefore, advertisements are an enormous portion of newspapers. This implies that it has the ability to communicate to different types of ethic groups, social media, and businesses quickly.

Cites:

http://online.wsj.com/home-page

 The Wall Street Journal. fhttp://online.wsj.com/home-page

www.nytimes.com/pages/business/

El Diario. (n.d.). El Diario NY- Las Últimas Noticias en Español desde Nueva York. Rehttp://www.eldiariony.com/

Assignment 2:

Though many newspapers, both mainstream and ethnic, follow a similar model when it comes to the layout of advertisements and the classified section, the content can differ significantly.  In my research, I explored those differences as well as the similarities.  The newspapers used in my research include the New York Post, The Irish Echo, and The Jewish Press.  You will find that certain ethnic newspapers, such as The Irish Echo, cater more towards their main target audience which are the Irish and Irish-Americans.  For example, while meeting with some people of this ethnicity in an Irish dominated section of The Bronx, I noticed that most of the men coming from work were carrying hard hats and wearing dirty jeans and shirts.  When asked about the kind of work they do, the men listed job titles such as iron worker, masonry, project manager, brick layer, etc.  These job descriptions correlated to my findings within the classifieds section of The Irish Echo which included the same titles.  When researching The Jewish Press, I found their classified section to be much more diverse, yet their advertisements lacked many of the big corporate names that embody almost every web page, magazine, or newspaper available to us.  The New York Post presented a decent amount of job postings and a wide array of advertisements, particularly related to fashion and expensive real estate.  Surprisingly, while searching through three different days of classifieds in the New York Post, I found only one job listed that explicitly asked for Spanish speaking people to apply.  The research goes further to explain the relevance that culture and readership played in determining how these newspapers differed.

The advertisements found in the New York Post tell a lot about the target audience that the paper is trying to reach.  The New York Post is known for its large fashion and entertainment section, and each week the paper even provides a mini- magazine called Page Six.  It is a well-known magazine throughout the fashion industry as well as with many fashionistas parading around New York City.  The newspaper itself admits in their advertising media kit that “… [their] product caters to the most affluent and influential people in the most affluent and influential city on earth.”  For that reason, it did not come as a surprise to see that companies such as H&M, Macy’s, Lord and Taylor, and Bloomingdale’s each had full or half pages dedicated solely for their advertisements.  And this does not come cheap.  It costs approximately $711 for just a column inch of black and white advertising space.  To put this in perspective, most of the ads you see in the New York Post take up full or half page colored space.  Moreover, in the October 8, 2014 addition, there was a separate foldout section called Alexa, named after the founder of the New York Post, Alexander Hamilton, and they titled the fold out “Down the Aisle Designer Style from the New York Post.”  In it, there were infinite amounts of advertisements all dedicated to everything and anything related to weddings.  This included advertisements for designers of wedding dresses, wedding rings, silverware, wedding parties, and locations.  All in all, this separate advertisement section totaled to a 16 page pull out within the newspaper itself.  Although the newspaper circulates throughout the nation and is easily accessible on line, it is evident that the New York Post aims their advertisements towards a certain demographic preferably living in the Tri-State area or areas that closely resemble city life.   High fashion advertisements are plastered all throughout the newspaper, so it is difficult to imagine someone from small town America having access to some of the companies being marketed in the New York Post without having to travel a significant distance.   Though, the newspaper claims that their advertisements reach 80% of readers living outside the New York area.  The classifieds section offered jobs and services in areas such as restaurant and hospitality, bus drivers, security, finance positions, and job fairs.  Although the jobs posted are diverse, they usually take up a half or full page of space.  What I found to be a surprise was the lack of bilingual advertisements as well as in the classified section.  To be more specific, within three days’ worth of classifieds, I was only able to find one job posting that specifically asked for Spanish speaking people to apply.  Given the diversity of culture and ethnicity surrounding New York City, I found it quite odd that the newspaper would be lacking in bilingual ads.

The Jewish Press is one of the most organized diversified newspapers available on the web.  Regardless of anyone’s views on political and social current events, the classified section of The Jewish Press can accommodate just about anyone.  Because of the vast amount of information provided by the paper, they categorize their classified section according to services, jobs, business opportunities, real estate, etc.  Then, within these sections are subcategories which help to break down the section even more.  For example, if you navigate to jobs, it first lets you know how many job postings there are, and then they break it down by the types of jobs listed.  So, for teachers there were 21 positions available, for secretary work there were 10 positions available, for sales there were seven positions available, and so on and so forth.  If you were to click on the services section, you would find babysitting services, construction services, financial services, painting, plumbing, licensed movers, tree trimming, credit card processing, and much more.  Astonishingly, there was even an ad in the classifieds that read “mothers milk needed for newborn!”  Moreover, the information provided within these sections of the classifieds can accommodate anyone and not just the Jewish community.  However, the far-reaching section of the classifieds was a contrast compared to their advertisements.   Many of the advertisements cater to the Jewish community with ads for Bar Mitzvah services, kosher dining, meeting Jewish singles, Jewish cruises, and trips to Israel and were either in English or Hebrew.  Nevertheless, advertisements for automobiles, web design companies, and jewelry stores were present which can be suitable for any ethnic group.  As for major corporations like the ones we saw in the New York Post, I did not see any corporate advertisements that fit that profile.  For example, I could not find any advertisements for major department stores such as Macy’s or Bloomingdale’s, nor were there any for Microsoft or Apple.  The layout of The Jewish Press’s advertisements coincided with the usual template found in most newspapers.

The Irish Echo’s advertising media kit states that the average age of their target audience is 38, 44% are first-generation Irish, and 82% are homeowners.  These statistics are important going forward in order to really grasp the advertisements and classified section of the newspaper.  Out of the three newspapers analyzed, The Irish Echo’s advertisements and classifieds section are the most popular and in high demand among its audience.  To find out why this is the case, I traveled to an Irish dominated area of The Bronx and spoke with some of the locals there who are mainly of Irish descent.  It was interesting to hear firsthand how the newspaper affects these peoples’ lives on a daily basis.  For example, many of the young folks told me that The Irish Echo is the place to go when searching for a job or trying to find temporary housing.  I say temporary housing because the majority of the people I spoke with were specifically here in the United States on a temporary work visa.  Therefore, for them The Irish Echo offers the chance to find temporary housing or roommates as well as a temporary job. Sure enough, I saw an influx of young Irish men walking from the Metro North train station wearing dirty jeans and a hard hat clipped onto a backpack.  I later found out that work in the area of construction is the most sought out for these men who are living here permanently or for the most part temporarily.  As for the young Irish women, home health aide jobs are usually their field of work.  This job description usually involves taking care of an elderly Irish woman in need of help while her family is out working hard in order to pay the bills and live the American dream.  As I glanced through the classified pages of The Irish Echo, low and behold I found job postings for brick layers, contractors, crane operators, nurse aides, caretakers; and for housing I found ads that read “rooms for rent” or “temporary roommate needed”, etc.  It became apparent to me just how important The Irish Echo is to this community of hard-working men and women.  I’ve never seen a happier tightknit group of people wearing their “proud to be Irish” shirts or four leaf clover charms coming off the train after a long hard working day.

To conclude my analysis, The Irish Echo lacked mainstream advertising like we see in the New York Post, and their classifieds section was completely opposite of that of The Jewish Press, but it noticeably impacts the Irish community in a positive way.  The New York post is famous for its fashion and entertainment ads but not so much for its job postings, and finally, The Jewish Press may not have the glamour ads as seen in the former, but the latter definitely is the place to go when looking for employment in any kind of field.  All in all, I feel each of these newspapers could do a little more to reach a broader more ethnically diverse audience, and in return they could benefit from doing so by generating a rise in profits in each of their newspapers.

Bibliography:

http://www.irishecho.com/

http://nypost.com/

http://www.jewishpress.com

Everyone talks about the technological advances and its contribution to media. But there are few comments about advertising and how it manages the world’s economy. “Advertising, is the activity of attracting public attention to a product or business by paid announcements in the print, broadcast, or electronic media- it is marketing goods or services for sale through impersonal media, such as radio or television.’’ Since its advent, advertising has grown in an impacting way, resulting in incalculable profits for many corporations, which are market’s leaders. TV. Networks, newspapers and corporations began to unite in order to allure buyers and / or demographic audiences through ads. For example, Law Firms, Doctors, AT&T, corporations such as P&G, Target and Macy’s have built their empire through advertising either in printing press, newspaper or television. For this, I decided to analyze three different newspapers; Diario de Mexico The Jersey Journal and The New York Post– three newspapers that advertise for corporations’ goods through an ongoing process of different languages according to the intended audience. These newspapers also share common characteristics in the advertising format through classifieds. This essay will provide a brief analysis of classifieds and advertising in printing press.

Since its beginning, advertising grew rapidly in America, and the new medium of communication, the radio (around the1920s) boosted the strategy that would handle the worldwide economy-marketing through advertising. Since then, advertising has surpassed different eras by innovating its marketing technique, resulting in a billionaire business for the largest corporations that handle the advertising industry worldwide. It was first used as a cultural medium for advertiser between national and foreign newspapers such as The American Association of Foreign Newspapers. Since then, it has traveled for decades through different evolutional processes; for example, advertising went from newspapers to the radio; from the radio to the television and different effect-models of advertising, and then it went from TV to online advertising. Therefore, the combination between marketing and behavioral psychology plays an important role in identifying what the consumer will love, hate or even fear about any good or product. The fact that advertising convinces customers about “the best products or services’’ create a need into its consumers for new products or services. But also, it creates a need to reinforce the sales and to hold existing customers.

It is very interesting how it all began as a medium of communication among different cultures through newspapers (by then, there was nothing more effective to inform than the printing press– newspapers). Newspapers have been the source of information that masses trust the most, even television news still relies on breaking news from early newspapers. In fact, the majority of newspapers are still on business because of advertising. Therefore, newspapers will be one of the targets to advertise no matter how advanced the technology may be in the future. And this is a reason why turning a newspaper page can seem like if someone is looking at any store booklet of offers. The Jersey Journal is one of those newspapers. The Journal is a tabloid newspaper published Monday to Saturday in Jersey City. It is a very compressed edition, but very complete, it informs the audience that it serves through its different sessions such as politics news, entertainment, sport and classifieds. It is noteworthy that this newspaper provide the reader with plenty ads and offer booklets.

The New Jersey Journal is a newspaper published to a specific audience-the English speakers. The paper does not provide any ads or classified in other language than English. Its classifieds advertise schools, lawyer firms and job positions, but it does not have real state ads in the classifieds or among its pages. However, the edition contains more than 10 booklets from corporations and stores, which advertise its products in a different format through newspapers-brand saver monthly magazines; P&G, P.C. Richardson, Direct TV, BJ’s, Cohen’s fashion optical, Dell, Harbor Freight and others. It is arguable that those advertisers grease the wheels of the newspaper company.

In contrast, Diario de Mexico is another (small) newspaper targeted to the Mexican population of the U.S.A. But, like the Jersey Journal (excluding the variety of corporate advertising the Journal advertises), the Diario is very demographic on its publications. The Diario only advertises for its demographic audience at least on printing press, it can be say that  it is a very nationalist edition. In fact, the classified session only advertises for its audience interest, except from some ads of lawyers or medical centers. For example, the newspaper advertises events, Hispanic employment agencies and two ads of lawyers, Gorayeb and Jason Camilo. But the classifieds session does not have any corporations’ ads or publication that accommodates the audience or translate from English to Spanish. The fact that Diario de Mexico is a demographic small newspaper may be the result of the limited information in advertising and the classifieds session.

In the other hands, in the U.S.A exist hundreds of newspapers published to different demographics, tastes and languages. The diversity that conglomerates neighborhoods and cities around the nation makes the printing press be more varied. The New York Post is another tabloid newspaper that has served the American community for more than two centuries and is still on business. The post has a weekly circulation of more than one million of newspapers including Saturdays and Sundays; its style and content make the newspaper be the choice of many readers. In comparison with the two newspapers above mentioned, the post has a wider edition with more information and ads in its classifieds and more advertisement. The post’s classifieds has plenty information about different interests for the reader. For example, its classifieds include career training information, business opportunity, financial services, real state, merchandise for sales, pets, automotive and legal and public notice. Its detailed edition helps the reader to find what they are looking for from this particular session. Furthermore, it provides the people to advertise for the people instead of corporation to the people. But, corporations have their part too in the newspaper by paying an all page announcement or a column to advertise its products; department store, cars manufactures, jewelry companies and others are the one who paid for ad spaces in order to advertise and sell their products in the New York Post.

The ongoing process of advertising andmarketing and its strategies to sell and to keep the exiting customer is a set of investments in time, demographic edition and money. Newspaper advertising can cost thousands of dollars to be posted several times a week; newspaper ads are sold by inches, by columns, by full pages or spread among its pages. This may be a reason why these three newspapers, The Jersey Journal, Diario de Mexico and The New York Post, differ with one another classifieds and advertising. Their classifieds have the same format, but different amount of information and advertising to allure the classifieds’ readers. Their distribution of information is also different, although it fulfills the readers’ community that it serves. However, the three shares the same editorial style, tabloids, and that they inform the demographic audience with a different approach through classifieds and advertising.

Now, the activity to attract the attention of the readers in order to sell a product or a business not always works. The readers’ reaction will depend on the demographic audience. For example, if there is an advertisement about an Irish or a Brazilian product in a Mexican or Russian newspaper, the ad will not fulfill its function; a minority would try it but a majority will ignore it. And the reason is because consumers are loyal to the products they consume and to the store they buy their goods. They may explore new products, but most of the time they stick to a particular brand at least for a long period of time. It will be less effective to advertise a Peruvian food product in an American newspaper than advertise it in a Peruvian edition. Advertising companies and newspaper executives know this information. That is why a market study into a demographic area is done to determine how effective would be the announcement or the advertising.

The truth is that The Jersey Journal, The New York Post and Diario de Mexico, know their readers’ community. Therefore, its classifieds and advertising fulfill the purpose to inform, to persuade and to keep the reader buying their newspapers and the advertise services and products.

Sources

voiceseducation.org/content/sensationalism-inflammatory-words-and-history-tabloid-journalism#translate-es

http://www.thefreedictionary.com/advertising

http://historymatters.gmu.edu/mse/ads/amadv.html

http://www.nj.com/jjournal/

http://www.diariodemexicousa.com/

http://nypost.com/

Broadcasting, Cable, The Internet and Beyond: An Introduction to Modern Electronic Media” 7^th Edition  By: Joseph R. Dominick, Fritz Messere

Newspapers have several essential components that keep them going. Beyond the obvious (news itself) are other contributing factors to keep a publication in service. Sometimes it’s readership alone is not enough. Newspapers have long turned to advertising dollars to help produce their paper. The advertisements themselves vary depending on the time, location, and readership of the newspaper. Open up today’s edition of the New York Times, Daily News, and El Diario. Tell me, how many advertisements you see?

I am certain that you will say “plenty,” if you did you would be right. Now examine the size, look, brand, entry, and anything else you can think of in that/those advertisements. By looking around you can clearly see, who is essentially running that newspaper (or anything else that relies on advertisement). As advertising dollars are moving away from print and going towards the Internet this rapidly changes the way we read and consume news.

Papers that are littered with ads could have a negative effect on the reader. Reading a newspaper vs. going online to read content these days has become a labor of love. When one stumbles upon an advertisement online, it is easy to dismiss it by simply clicking the “xing” it away. With physical media you cannot simply make an ad go away, thus newspapers must be careful in what and how much they advertise, along with how much of it they do. Publications allow advertisement in an assortment of ways, from full-page ads and corner advertisements to mini magazines and cards within the paper.

Demographics play a large part in media and advertisement. In the El Dario (a newspaper for the Hispanic community) newspaper you will see advertisements form legal, cosmetic health, and local bakeries. The majority of the advertisements within the El Dario are in Spanish with a few exceptions like a New York City civil service exam and Resorts World Casino. Obviously culture comes into mind when you are considering what to advertise.

The classifieds are always fun to read, there is a ton of content in these sections including jobs, health care, and of course advertisements! This section includes ads about immigration, jobs, and divorce court. The jobs focused are chauffer, parking-lot attendant, and home attendant. These are jobs that already many Hispanics already have, and the paper is pushing the community that way.

If you have ever watched, heard, or read advertisements gauged towards the Hispanic community, you know that they are big, bold, and colorful. They sometimes also contain sexually suggestive material. On the front page of the paper the first advertisement you see is not very large, but rather very cleverly placed. The advertisement is for a local law office (talk more about that later), written in white and gold it takes up a small portion of the front page. It is about three inches long and an inch high. Though the letters aren’t very big the color is eye catchy.

Now here is where the genius comes in. The advertisement is on the bottom right corner of the page. This paper was printed like a magazine, so it is very easy to hold with two hands. Now as we all know, most people are right-handed. Thus as a right-handed reader I would hold the paper with my right, and than flip the page with my left. Now I don’t know about you, but when I flip the page of a paper I go the bottom right corner and than flip left. Exactly where the advertisement is placed.

Earlier I mentioned demographics, as a Hispanic I know kind of issues and interest that the community looks at. Some of them are obvious like immigration and divorce. Though some are less so. Throughout El Dario I noticed a plethora of law firms advertising their specialty services and what kind of money you could be awarded through a lawsuit. The themes throughout most of them were personal injury lawsuits. Bold claims like “Jacob Oresky and associates” winning awards of up to 18 million dollars for defective scaffolding. Some of the advertisements lean towards the nostalgia of home. Direct TV ran a full-page ad with channels “con tu tierra,” or with your land. Displaying channels from across Central and South America. Sounds pretty standard right? Well their “hook,” is a woman showing plenty of skin. Seeing home not enough? No problem, travel agencies advertise flights to various countries with rates included.

Classified sections are sort of a thing of a past with large publications, you will not find someone’s old Honda in the middle of the New York Times, but in El Dario you may find some interesting offers. One of the most surprising things I have ever seen in a newspaper is an offer for an abortion. El Dario offers several different doctors and options including the abortion pill. As someone who reads often this is an eye opener.

An apparent contrast amongst all three papers that I will review is color. Color-ink is very obvious in a newspaper; all three newspapers approach it very differently. Starting with El Dario, it uses color early and often. Color is prevalent in Hispanic culture, thus it is an essential for advertisements throughout El Dario. The New York Times takes color very differently.

Your eyes do not see too much color in the New York Times, as their readership is more interested in text rather than the colors of the rainbow. What you do get is a bombardment of material with the New York Times Saturday edition. Now while coupon cutters may praise the weekend special, the ads here are geared towards a much different crowd. With no front-page ads you flip to page two and “Tiffany & Co” greets you with a beautiful ring(in black and white of course). The New York Times definitely caters towards a demographic with a higher income.

Some of the listings include Tourneau, a luxury watch store; Bang & Olufsen, a high-end home and automobile audio system; and Maserati of Manhattan. All of these items show who New York Times readership is. The paper includes a smorgasbord of flyers from retailers and even a mini-magazine loaded with ads. Another glaring difference between the New York Times and El Dario is consistency.

While the ladder has advertisements of all shapes, sizes and topics all over the place, the New York Times have the majority of its advertisements focused on the particulars. The automobile section has car advertisements; the real estate has buildings, and so on . . . Obviously both publications are conserved with putting ads in their publication, but as while the New York Times reserves its top tenants for the front-page, El Dario is more concerned with who is paying rather than making sense of who is actually reading. I imagine this would lead to more lawsuits, abortions, and immigration cases supported by the publication.

News at its heart was made to be simple something for the everyday man or woman to read. Readership as always plays a big part in the advertisements of your publication, the Daily News seems to have missed the memo. While the New York Times woos you to luxury brands, the Daily News seems to only advertise its own publication. It is not until page nine, where you get a full-page bombardment of cabinets.

Cabinets are a very homeowner focused topic, so are discounted backyard pools, and several discount furniture stores with their own full-page ads offering financing to anyone. No iPhone advertisements here, but page 16 is full of TVs and laptops from foreign brands, some appear to be household names like SONY and Samsung. Right along side are products like Jazz “ 9 in internet tablet,” with a “#c925 camera.” What? This goes back to the “everyday man or woman” I was speaking of earlier, I doubt you will ever see a “Jazz” tablet in the New York Times (or anywhere else for that matter), but I believe most people would want a product that at least Best Buy would stock.

Finally the classified section offers some interesting material, from account jobs with “No experience required” to apartments in Corona, there is something for anyone in this section. Unfortunately people today rarely sell items through the newspaper, so you will not find any yard sale specials here. The classifieds in all publications are an essentially obsolete section. The generation that is growing up today would rarely look in a newspaper for jobs, apartments, or goods.

Now if stories are the life-blood of a publication, than the advertisements are the fuels to keep those stories going. As news moves towards a digital age, advertisers and newspapers are slowly breaking up. Less ads in your news is great, but big publications like the New York Times will not let you see that for free. In order to view their website you must pay a monthly subscription fee. Some may look at this as a bad thing, because information should be easily available to all. Though to keep the stories coming, the stomach has to be full.

Sources:

(2014, October 13). El Diario, p. 4, 5, 15, 33,34, 39, 44, 45.

(2014, October 12). Daily News, p. 1, 9, 16, 38, 39, 67,68,.

(2014, October 12). The New York Times, p. 1,2,3, 1, 1,

Almost all newspapers have formulated their business models in a similar fashion during the last century. Their generated income has stemmed from providing either free or low cost news to its subscribers, while augmenting their income with advertisements from companies. Due to the fact that each newspaper has its’ own audience, companies can choose which newspaper their advertisement may have the most impact. Companies will choose an outlet that provides similar content, which would allow them to easily promote their message alongside that print paper. Advertising a business can sometimes effectively persuade and manipulate a reader. Especially when the advertisement is offering something they’ve wanted to consume. Seeing the advertisement can prompt the reader to believe the product or business itself has been successful, therefore creating new sources of revenue.

It is ideal that a company like VISA would choose to do a multipage spread advertisement in the Wall Street Journal rather than posting a small corner Ad in the Bronx Times Reporter. Why? Because those that are more inclined to read the Wall Street Journal would appeal more to a VISA rather than those reading the Bronx Times Reporter. As aforementioned, the most effective way to succeed in manipulated consumer behavior is to be aware of who the consumer is in the first place. It is more likely than not; that those who read the Wall Street Journal are corporate businessmen. But then we think about The Bronx Times Reporter and their readers, we could assume they’d be Bronx locals who are interested in knowing what is going around in the Bronx and what is new in the borough. The Bronx Times Reporter understands the audience they cater to. So, it would be beneficial for both the newspaper and an organization like Belmont District Management Association, organizers of the Bronx’s Feast of Saint Anthony, to have a front-page ad in that newspaper. A newspaper like El Diario would seek to get advertisements from companies who closely relate to the Hispanic community. Perhaps Goya would be their ideal candidate for a continual partnership? Overall, attracting things that would keep their targeted audience intrigued is the only way that newspapers can establish and grow their respective organizations.

The Wall Street Journal, as you may know, has a large emphasis on business and economic news. Their content partnerships consist of the following companies: MarketWatch, Barron’s, Smart Money, and All Things Digital. All of these go hand in hand with one another. It is apparent that the ads they would feature would correlate with the two themes of its paper. After doing research, I noticed the online ads versus the printed ads weren’t that different except for one thing. When I was on the Wall Street Journal website the ads were very disruptive and would just pop up in the middle of my screen while browsing the website. The ad happened to be a phone carrier ad, specifically T-Mobile. Which triggered the notion that the reason they may present those disruptive ads is to try and curate more money and manipulate the reader to pay for an online subscription without the ads. Therefore making it a win, win situation for them because either way they will be profiting from adding or removing advertisements. As for the print newspaper advertisements, I noticed if there was an ad related to the article, it would be featured near the article; very small but it didn’t take away from the content or the ad. Maybe the article may have encouraged the reader to consume that product now. For example, there was an ad featuring a new vacuum next to an article about a small business start up. I’m assuming since office spaces usually have carpet, it would be sensible to feature that ad.

In addition, I noticed the Wall Street Journal had almost four FULL pages of corporate advertisements ranging from Verizon, Apple (promotion for the new iPad), and went back to Verizon. The colors weren’t too loud and were easy on the eye, very clean cut. It’s beneficial that these companies would heavily advertise in this newspaper because those are the two necessities businessmen rely on to run a business: a computer and a phone. That is a perfect example of targeting the appropriate market. Those two technologies are their frequent form of communication and how they get things done. According to the Wall Street Journal Media Kit, the Eastern Edition Wall Street Journal, full-page non-contract rates for advertising can go for $943.99 per column inch rate and for a black & white full page can cost $118,942.74. (Grossing rates). As far as the contract volume rates for WSJ franchise net revenue contract, ranges from as low as $50,000 to $5,200,000 with the column and color cost varying. I’m sure we can put two and two together to see how they’re still running and funding themselves as a newspaper.

As for the classifieds section in the Wall Street Journal both digital and print featured a heavy load of Residential Real Estate and Commercial Real Estate as well as small businesses/ franchises for sale, legal notices and jobs ONLY requiring executive and management positions. There weren’t many goods beings sold, strictly just business. The appeal for these advertisements is solely providing opportunities to invest (so I like to believe). In this way, when an individual invests they’re more likely to make a profitable return whereas when an individual consumes, they’re just spending.

The Bronx Times Reporter is a local newspaper featuring all news happening in The Bronx; offered both online and in print. First when browsing through the website, I didn’t see much advertising. I saw maybe a 3-inch in length and 1 inch in width size ad featuring Con Edison and another one promoting DreamJobsNYC. Both seem relevant to the audience because almost everyone relies on electricity and gas as a necessity for their every day lives and people are always looking for job opportunities. Now, I took a look at the printed version of the newspaper and it was FLOODED with advertisements. The difference between this newspaper and the Wall Street Journal was that the advertisements did not correlate with the article next to it, which I found to be extremely distracting. The colors were loud, with warm hues and very flashy to say the least. I could immediately tell the layout for the newspapers were completely different; but I am aware it is because they are appealing to two different audiences. Most of the advertisements displayed were either of Car Dealerships, Loan opportunities, Portabella Election Day sale, Home installation/ Hardware Business with an attached coupon, Dental services etc… These were all local businesses in the Bronx. Some had full pages like the home installation hardware business. Then there were some that had half the page like the car dealership. But I am pretty sure there was almost an advertisement on every single page. When trying to find the rates they charged, I came across their Media Kit, which was included under the community news group in which The Bronx Times Reporter happens to be affiliated with. That group is a network of local newspapers throughout the city featuring the five boroughs. Although it didn’t feature the exact price, they did briefly mention this, “Mechanicals, artwork, layout or design of an ad concept created at Courier-Life, Publication, Inc. or Timesledger that is not published in any publication owned and/or operated by CNG and is used in other publications will be charged at the rate of $100.00 per man hour expended”. Therefore I am assuming their profitable income comes from designing the advertisements from these businesses rather than them being given a specific ad by a business to promote and have them pay for a spot. Granted that most of these businesses are locally owned and aren’t franchises or big corporations, they would try to save as much money as possible and keep things convenient.

Now considering The Bronx Times Reporter is a weekly publication and only costs about 75 cents, it makes sense that they carry a lot of advertisements to generate their publication. It is unfortunate for the reader who may not enjoy reading the paper while flashy advertisements are in their peripheral vision; but it helps the newspaper, the businesses and informs the consumer.

Going back to The Bronx Times Reporter online, as far as the classifieds section goes, it mainly featured jobs, apartments for rent, attorney services, selling of clothing articles, home improvement services, and financial services. In comparison to the Wall Street Journal I noted the difference between the two was that these advertisements encouraged the reader to consume as oppose to invest. A lot of the advertisements were practically saying, “buy me” without any sight of profitable returns, just a better home, or a better looking “you”.

El Diario is a newspaper that has become a source for news and information, offered both online and print, for Hispanics in the New York Tri-state area. The distribution of this ethnic newspaper is daily rather than weekly like The Bronx Times Reporter. Its classified advertising section consisted of Automative, Employment, Real Estate, and Legal and Mortgage Ads, similar to both the Wall Street Journal and The Bronx Times Reporter. Majority of these ads are in Spanish and for the ones online there are a few that were in both English and Spanish. The advertising throughout the online webpage and printed-paper seemed as if it was more family oriented. I saw advertisements on the side of the page that were small and squared with minimal flashiness, bigger than those featured on The Bronx Times Reporter site. They displayed information about medicare, car companies, and children services awareness. However, when I went back to the website, there was an ad once again interrupting me, mid-browse! Just like that of the Wall Street Journal online. The ad popped up showing the NBA Tip Off sponsored by KIA. At least it disappeared within seconds unlike other online publications where you have to withstand viewing the advertisements for about 15 seconds until you are given the option to close it. Aside from that, the printed newspaper featured small advertisements throughout the paper. Some small ads even made the front page, which was usually place toward the bottom or top of the paper. The one that I saw was offering services for accidents happening during construction. As I continued to flip through the pages I notice there were inserts of advertisements, which displayed either a sale going on in Macy’s or a sweepstakes for a Latino magazine. I wasn’t sure if the bigger businesses associated with this newspaper used this form of advertisements in order to really attract the reader. It made sense that they’d use a creative layout that would make the reader more inclined to grasp it and consume whatever they were offering. As I continued towards the middle pages, I notice that the advertisements that took half the page or just a single corner column were in black and white. However, if it was a complete full-page, there was some color usually in blue red and white hues. I saw full pages of Latino restaurants and candidates of the election, which just passed. They mostly were advertising services and products popular within the race and Hispanic community.

El Diario’s media kit featured on the ImpreMedia Group site showed they were really well aware and informative as to how the broke down the Hispanics in their market. Those analytics allowed them to choose what would exactly appeal and target the Hispanic Average Household, which probably explains the family oriented advertising. Just like both of the previous newspapers analyzed, this media kit featured the layout of what type of ad placement they provide, but they did not include the rates.

All in all, the culture of each newspaper easily differentiated which one was the mainstream newspaper and those that were the ethnic newspapers. The Wall Street Journal was business, technology, and economic news, appealing to the upper class and business-oriented individuals. Their advertising was bold, clean-cut, précised and plain. The Bronx Times Reporter’s culture was more for smaller businesses, lower and middle class individuals seeking services, local job opportunities, selling of merchandise, and promotion of local events with a heavy sense of a “community” feel. Those advertisements represented the Bronx culture indefinitely being that the colors they chose were vibrant. At last, El Diario had a more sophisticated but family oriented culture where they advertised things that targeted an ethnic group that being the average Hispanic household. In conclusion, the more advertisements you will see in a publication, the more profits they are probably able to make. However, with digital media taking over, print media is slowly dying out. But in the end that can leave room for potential growth opportunities for these newspapers in gaining more online subscribers who would prefer news easily accessible and customizable (no ads).

Bronx Times: Classifieds. (2014). Retrieved October 31, 2014, from http://www.bxtimes.com/sections/classifieds/

CNG Media Kit. (2014). Retrieved November 1, 2014, from http://www.cnglocal.com/cng-media-kit.pdf

Clasificados en Nueva York | ElDiarioNY.com. (2014). Retrieved November 6, 2014, from http://clasificados.eldiariony.com

Eastern Edition General Rate Card. (2014). Retrieved November 1, 2014, from http://www.wsjmediakit.com/downloads/2014_General_Rate_Card.pdf?141106114039

El Diario Media Kit. (2012). Retrieved November 3, 2014, from http://www.impremedia.net/eldiario/files/El_Diario_Media_kit_2012.pdf

Wall Street Journal Classifieds. (2014). Retrieved November 2, 2014, from https://classifieds.wsj.com

I reviewed the mainstream newspaper, The New York Times, and the two ethnic newspapers, America Oggi, and New Jersey Jewish News. America Oggi caters to the Italian population in the United States, and New Jersey Jewish News caters to the Jewish population in the United States. All of the newspapers have unique advertisements that cater to their intended audiences. However, all the newspapers present similar types of advertisements. The three newspapers have a similar corporate advertising layout, despite their apparent differences. The layout of classified advertisements varies between the three newspapers. The type of goods being sold also varies depending on the newspapers intended audience (The New York Times, America, Oggi & New Jersey Jewish News).

The layout of the corporate advertisements in The New York Times is similar to the layout of the corporate advertisements in America Oggi and New Jersey Jewish News, despite the fact that the three newspapers cater to different cultures. The advertisements are presented either on the top or the right side of the newspapers web page. However, the intended audience of The New York Times’ advertisements is different from the other two ethnic newspapers. The New York Times’ advertisements do not cater to a specific ethnic group in the United States, unlike America Oggi and New Jersey Jewish News. The New York Times presents corporate advertisements that represent their intended audience of wealthy well-educated Americans. Examples of corporate advertisements that represents this demographic are the advertisements for the new iPhone 6, and BMW cars (BMW-The Ultimate Driving Machine, 2014 & iPhone 6 Sprint- “The iPhone 6 is the best smartphone available.”-Darrell Etherington, TechCrunch, 2014). These advertisements represent the intended audience of wealthy well-educated Americans because both of these products are expensive and as a result the people that have these products would need to be on the wealthier end of the economic spectrum to afford them. The New York Times breaks the classified section into different sections. The sections presented are: “Real Estate,” “Automobiles,” “Job Market,” “Business Opportunities,” “Camps and Schools,” “Obituaries/Paid Death Notices,” “Personals,” “Small Inns and Lodges” and “Wedding Directory”. The layout of The New York Times’ classified section is similar to the New Jersey Jewish News’ classified section. However, The New York Times classified section is unique in that it has sections that aren’t found in New Jersey Jewish News’ classified section. For example, some of the unique sections in The New York Times’ classified section were the “Autos,” “Wedding Directory” and “Camps and Schools” sections. The New York Times’ classified section is different from the layout of America Oggi’s classified section, because The New York Times divides their classified section into different sections whereas America Oggi does not. Some of the advertisements in the classified section of the New York Times also represent the demographic of wealthier well- educated Americans. For example, in the classified section there is a section called “Vacation Rentals Search.” In the section, there are advertisements for vacation rentals all over the world. It is very expensive for one to afford a vacation rental, while still paying for their home, and as a result the people who buy vacation rentals would need to be on the wealthier end of the economic spectrum. Similar to the New Jersey Jewish News, the advertisements in The New York Times are in English, which is fitting because most wealthy well-educated Americans speak English (The New York Times, New Jersey Jewish News & America Oggi).

New Jersey Jewish News is catered towards Jewish Americans that live in the state of New Jersey. Similar to America Oggi and unlike the New York Times, New Jersey Jewish News doesn’t cater to a specific economic class. The layout of the corporate advertisements in the New Jersey Jewish News is similar to the layout of the corporate advertisements in the New York Times and America Oggi. The corporate advertisements were located either on the top or the right side of the webpage, like the two other newspapers. However, the one difference that was apparent was that the right side of the webpage had very small advertisements. Whereas, with the other two newspapers, the advertisements on the right side of the newspaper’s webpage were larger in size. Many of the corporate advertisements highlighted businesses and organizations that related to Judaism. For example one of the advertisements was for The Martin and Edith Stein Assisted Living Residence, a Jewish assisted living with Glatt (Strictly) Kosher Food (The Martin and Edith Stein Assisted Living Residence at The Oscar and Ella Wilf Campus for Senior Living, 2014). This is similar to how America Oggi has corporate advertisements relating to the Italian-American community. However, New Jersey Jewish News does have some corporate advertisements that are not related to Judaism, similar to The New York Times. For example, one advertisement was titled “Shop Westfield” and was trying to encourage people to shop in Westfield, New Jersey (Shop Westfield, 2014). The newspaper also had corporate advertisements that related to Israel. For example, one advertisement titled “Deluxe residence facing the sea. The perfect lifestyle in Tel Aviv. For details-Yossi Avrahami” was trying to persuade people to buy an apartment in Tel Aviv (Deluxe Residence Facing The Sea. The Perfect Lifestyle in Tel Aviv. For Details-Yossi Avrahami, 2014). This is similar to how America Oggi had advertisements relating to Italy. The New Jersey Jewish News’ classified section was divided into four sections: “Real Estate,” “Job Market,” “For Sale,” and “Professional and Service Directory.” This was similar to the New York Times’ classified section, which was divided into many sections. The type of good and services that were advertised to Jewish people in the classified section, were very similar to the types of goods and services advertised towards well educated wealthy Americans in The New York Times’ classified section. However, in the New Jersey Jewish News’ classified section, unlike the New York Times, there were many of the advertisements related to the Jewish population in some way, similar to how in America Oggi’s classified section the advertisements related to the Italian-American population in some way. For example, one advertisement titled “Part-Time Teacher” tried to find a teacher to fill the position of a part-time teacher at a Conservative Jewish School (Part-Time Teacher, 2014). However, the New Jersey Jewish News did have secular advertisements in the classified section, similar to the ones in the New York Times. The advertisements in the New Jersey Jewish News were not translated into Hebrew, even though it was a Jewish newspaper. This is probably because the newspaper catered to Jewish Americans rather than Jewish Israelis, whose first language would probably be English based on the fact that they live in New Jersey. Whereas the layout of the New Jersey Jewish News’ classified section is similar to the layout of the New York Times’ classified section, but different from the layout of America Oggi’s classified section (New Jersey Jewish News, The New York Times & America Oggi).

America Oggi is a newspaper that caters to the Italian Americans. Unlike the New Jersey Jewish News, America Oggi caters to all Italian Americans not just those that live in a certain state. Similarly to New Jersey Jewish News and unlike The New York Times, America Oggi does not cater to a certain economic class. America Oggi had a similar layout of corporate advertisements to the two other newspapers. However, unlike The New York Times and New Jersey Jewish News, all of the advertisements in America Oggi related to Italian Americans in some way. For example, one advertisement was for Alitalia Airlines, and was trying to encourage people to use their airline to fly to Italy (Visit Alitalia.com For The Lowest Fares To Italy, 2014). America Oggi did advertise for companies that were not related directly to Italy or Italian-Americans, such as Jeep and Chevy. However, in their advertisement they promoted these companies while still relating the advertisement to Italians. For example, one advertisement was for an Italian owned car dealership that sold non-Italian car brands, such as Jeep and Chevy (Manifredi Auto Group, 2014). America Oggi’s classified section had advertisements for the New York Tri-State Area, since the newspaper is published in New Jersey. Unlike The New York Times and New Jersey Jewish News’ classified section, America Oggi’s classified section was not divided into sections based on the type of goods being sold. Instead America Oggi’s classified section consisted of advertisements listed on two pages of the newspaper. America Oggi’s classified section consisted of advertisements that related to the Italian heritage in some way, however some of the advertisements were secularly related. This is similar to how in the New Jersey Jewish News’ classified section most of the advertisements related to Judaism and the Jewish people in some way, whereas some of the advertisements did not. America Oggi’s classified advertisements were trying to sell different types of goods and services from the New York Times and New Jersey Jewish News. America Oggi put a greater emphasis on selling goods related to the restaurant industry than The New York Times and New Jersey Jewish News did. In the classified section there was an incredible amount of advertisements for Italian restaurants. America Oggi also had many advertisements trying to get people to work in Italian restaurants. For example, one classified advertisement was to employ a person to take the manager and hostess positions at an Italian restaurant in Queens (F.T. Hostess + Manager, 2014). Some of America Oggi’s advertisements were in Italian and some in English, unlike The New York Times and New Jersey Jewish News’ advertisements that were only in English (America Oggi, New Jersey Jewish News & The New York Times).

Bibliography

BMW-The Ultimate Driving Machine [Advertisement]. (2014, October). The New York Times. Retrieved from http://www.nytimes.com
Deluxe Residence Facing The Sea. The Perfect Lifestyle in Tel Aviv. For Details-Yossi Avrahami [Advertisement]. (2014, October). New Jersey Jewish News. Retrieved
from http://njjewishnews.com
F.T. Hostess + Manager [Advertisement]. (2014, October). America Oggi. Retrieved from http://www.americaoggi.info/files/pagina%2019_1.pdf
iPhone 6 Sprint- “The iPhone 6 is the best smartphone available.”-Darrell Etherington, TechCrunch [Advertisement]. (2014, October). The New York Times. Retrieved from http://www.nytimes.com
Manifredi Auto Group [Advertisement]. (2014, October). America Oggi. Retrieved from http://www.americaoggi.info
Part-Time Teacher. [Advertisement]. (2014, October). New Jersey Jewish News. Retrieved from http://njjewishnews.com/class.html
Shop Westfield [Advertisement]. (2014, October). New Jersey Jewish News. Retrieved from http://njjewishnews.com
The Martin and Edith Stein Assisted Living Residence at The Oscar and Ella Wilf Campus for Senior Living [Advertisement]. (2014, October). New Jersey Jewish News. Retrieved from http://njjewishnews.com
Visit Alitalia.com For The Lowest Fares To Italy [Advertisement]. (2014, October). America Oggi. Retrieved from http://www.americaoggi.info

News is everywhere you go you can read it, listen or see it. Newspapers have been one the oldest forms of media that report about the news. A newspaper can inform people of on national, international and local news. New York City is a diverse place filled with many different languages and cultures. I will be comparing the 3 major newspapers El Diario, New York Daily News and Indian Express. New York Daily News will be the mainstream newspaper. As for El Diario and Indian Express, they will be used as the ethnic newspapers. El Diario is written in Spanish, however the other two newspapers are written in English. All three newspapers have something in common, sections that include entertainment, sports, jobs and other features. However, each newspaper has its own different unique way to deliver the news. All three newspapers have their differences and a different focus. Indian Express focuses on international news, while the New York Daily News mainly focuses on local and national news. El Diario is a Spanish written newspaper and focuses on local, national and international stories. All three newspaper’s is to inform the reader. Every newspaper has a different audience and a method and style to deliver the news. Due to technology expansion all three newspapers can be viewed online.
Indian Express is a newspaper that focuses on international and nationally news. However, the writers focus more on international news it could be because readers are more interesting what’s going on outside of India. Their main goal is to inform readers about international events. However, Indian Express has several columns such as entertainment, technology, and sports. Indian Express does not cover all sports. The writer might only cover the sports that are played in India. However, their main focus is to cover international sports such as soccer, kickboxing and tennis. As for entertainment, Bollywood celebrities are there main focus. Indian Express it is interested on what their readers think of their stories. On the website there is separate column for readers to leave their opinion and suggestion. Indian Express is a very cultural newspaper; for Indians, Arab etc.
The New York Daily News publishes in New York City and covers mostly local news. Daily News covers a lot of news, national and international, but its main focus is local news. The Daily News covers a lot of crime that goes on in New York such as robberies and murder. Also, the Daily News seems to cover a lot of entertainment news such as celebrity gossip, although. Their main priority is to report on the tri-state area. The Daily News also has different columns for sports, entertainment, lifestyle and auto. It’s a good a newspaper because it keeps you posted on the latest news in New York. The newspaper does a pretty good job covering majority of the sports. As well as for entrainment, celebrities, movies and technology. The New York Daily News is not really cultural because mostly everyone in New York reads it such as African American, Hispanics, and Italians etc. New York Daily News is very broad newspaper and covers important news.
El Diario is also published in New York and is a Spanish newspaper. El Dario covers local, national and international news. The writers focus on writing article about Latin American countries because of their reader base. Their main goal is to inform those who live in New York about what’s going on in New York. The writer also knows who their readers are and cover stories from Spain, Columbia, Puerto Rico, Dominican Republic, Mexico and Ecuador. Besides covering news, the writers cover entertainment and sports. The types of celebrities that are written about in the news are Hispanics celebrities since the majority of the readers are Hispanics.
El Diario and The New York Daily News are different compared to the Indian Express. El Diario and Daily News have a section that speaks about automobiles, while on the other hand, Indian Express does not have this section. The New York Daily News and the Indian Express offer readers a column to express their opinion, but El Diario does not offer that option. The New York Daily News delivers their entertainment news differently I find it more compelling, it gets my attention right away. El Dario has a column “ immigrant reform” keeps Hispanics readers updated. I found that very interesting there are millions of undocumented immigrant who migrate to the United States. El Dario is trying to help Hispanics better themselves with new laws on immigration. New York Daily News and Indian Express do not provide their readers with an immigration column.
Based on my research, it is clear that all three newspapers have something to learn from each other. El Diario should cover more stories about the New York crime since it is being published in New York City. I have also learned that El Diario has a column to help Hispanics look for job in the tri-state area. That is a unique column that the other two newspapers do not offer. Indian Express should cover stories about immigration because it is a subject that is spoken about both nationally and internationally. Millions migrate to the United States from different countries trying to better themselves. Covering more stories about immigration will be a great topic and improvement. Immigration is strong and touchy subject and its needs to be cover locally, national and international. Indian Express and Daily News both don’t cover much stories of immigration. As for The New York Daily News entertainment news should not be as the front cover. It should be news and entrainment news should be on a different column. What surprise me most of each individual newspaper was the type of news each cover. The New York daily news covers a lot of entertainment news. I honestly thought they would cover more relevant stories such as crime or education news. El Diario covers many stories and uses a lot of images. As for Indian express I feel as if a lot of political stories get cover.

Every newspaper has its own unique way of delivering news. Each newspaper has its own voice and audience. It all depends on what type of reader you are and what type of news you looking for. If you want to know what’s going on internationally, the Indian Express does a great job covering those stories. If you live in New York City, I highly recommend the Daily News. However, if you are Hispanic and live in New York City, El Dario will be your best selection. All three newspapers do publish their stories daily. Each newspaper is involved with social networking. On all three websites you can follow each newspaper on twitter, facebook and Instagram. Through out the day you will get updates on news just by following each newspaper on social networking. This is a perfect example of how technology has expanded. You don’t have to go directly into the newspaper website to get updates on news coverage it automatically appears on social networking. As a reader you can also subscribe to your favorite newspaper. When you subscribe to a newspaper you get alerts and notification with the latest news. Subscribing to a newspaper is another great example of how technology has expanded. You don’t have to go to an actual newsstand to pick up a newspaper. Just simply subscribe and have the alerts directly into your mobile device. Having alerts send directly to your mobile device from a newspaper is a great thing. As a reader you don’t have to wait until the next day to read about the latest new. I do think papers will last longer as print because every individual has a preference when it comes to reading about news. Certain people only like reading online, while others only like reading the actual newspaper.

“After India Sends Pakistan Tough Message on Border Fire, PM Hints at Early Resolution.” The Indian Express. N.p., n.d. Web. 08 Oct. 2014.

“FRONTPAGE El Diario.” El Diario NY- Las Últimas Noticias En Español Desde Nueva York. N.p., n.d. Web. 08 Oct. 2014.

“New York News, Traffic, Sports, Weather, Photos, Entertainment, and Gossip – Homepage – NY Daily News.” NY Daily News. N.p., n.d. Web. 06 Oct. 2014.

New York Times

“NYCdata: Ethnic and Foreign Language Newspapers.” NYCdata: Ethnic and Foreign Language Newspapers. N.p., n.d. Web. 08 Oct. 2014.

Technology is the new language of media. Media is the new generation of people today. I have chosen three types of newspaper articles such as New York Daily, El Pais, and El Diario, written in english and spanish. All three articles imply different meanings of why people read them.

Today in America, language is extremely important. The New York Daily reports news, politics, entertainment, sports, and opinions. This newspaper is local compare to international news. It has a focus on sports and entertainment. I understand that people today have a common interest in entertainment than serious news. New York Daily has a mainstream approach in presenting their news to people. People tend to favor reading the New York Daily, because it gives a modern way of delivering news.   The sports in the New York Daily have way of providing local information of what’s going on in community.

El Diario is newspaper that focuses on its local community. It has way of approaching more about politics. The politics of El Diario newspaper is about country, education, and economy. It has a way of showing its viewers more about its society. This newspaper has an interest about local news than international news. The newspaper has significance about Dominican Republic than any other countries. This is important because gives people an insight of what this newspaper is all about. I believe it carries its own style to make its readers get information on its environment.

Whereas, El Paris reports international news, politics, economic, culture, social events, and sports. This newspaper has preferences on international news than local news. It mentions about political and journalistic challenges. It covers society impacts around the world. I think it provides information about the government to its culture. People can really find the main issues about what is going on in the own country. This is not close to mainstream or ethnic news.

All three newspapers have a share vision to inform their general public on what’s going on. They all share interest of what’s important to them. Although they have some local news or international news, they want to give their viewer the best information they can find. In my opinion, most of the newspapers today are reporting in their own style of entertainment. I feel that there is more favor for local news than international news. I think the reason why is because the media tries to hide away information from the public. If the news can show people what’s really going in the world, then people would care for one another. Then people would not take their own life for granted.

Without media, the world would not be able share information to the public. I feel that states, local, and international news have different ways of how they approach their own audience. All three newspapers had faced different types of problems inside their culture, education, and media. Even though people are faced with different issues, we as country, can’t let that stop us from doing what’s right or wrong for one another.

1. http://www.listindiario.com/
2. elpais.com
3. El Diario NY. Impre Media Digital. Web.
   elpasoinc.com/news/
4. http://www.nydailynews.com/services/sitemap
5. http://www.eldiariony.com
6. elpais.com

Everyone talks about the technological advances and its contribution to media. But there are few comments about advertising and how it manages the world’s economy. “Advertising, is the activity of attracting public attention to a product or business by paid announcements in the print, broadcast, or electronic media- it is Marketing goods or services for sale through impersonal media, such as radio or television.’’ Since its advent, advertising have grown in a impacting way, resulting in incalculable profits for many corporations, which are market’s leaders. TV. Networks, newspapers and corporations began to bound to allure buyers and / or demographic audiences through ads. For example, Law Firms, Doctors, At&t, corporations Such as P&G, Target and Macy’s have built their empire through advertising either in printing press, newspaper or television. For this, I decided to analyze three different newspapers; Diario de Mexico,, The Jersey Journal and The New York Post- three newspapers that advertise for corporations’ goods through an outgoing process of different languages according to the intended audience. This newspapers also share common characteristics in the advertising format through classifieds. This essay will provide a brief analysis of classifieds and advertising in printing press.

Sources:

voiceseducation.org/content/sensationalism-inflammatory-words-and-history-tabloid-journalism#translate-es

http://www.thefreedictionary.com/advertising

http://historymatters.gmu.edu/mse/ads/amadv.html

http://www.nj.com/jjournal/

http://www.diariodemexicousa.com/

http://nypost.com/

Broadcasting, Cable, The Internet and Beyond: An Introduction to Modern Electronic Media” 7^th Edition  By: Joseph R. Dominick, Fritz Messere

Newspapers have several essential components that keep them going. Beyond the obvious (news itself) are other contributing factors to keep a publication in service. Sometimes it’s readership alone is not enough. Newspapers have long turned to advertising dollars to help produce their paper. The advertisements themselves vary depending on the time, location, and readership of the newspaper. Open up today’s edition of the New York Times, Daily News, and El Diario. Tell me, how many advertisements you see?

I am certain that you will say “plenty,” if you did you would be right. Now examine the size, look, brand, entry, and anything else you can think of in that/those advertisements. By looking around you can clearly see, who is essentially running that newspaper (or anything else that relies on advertisement). As advertising dollars are moving away from print and going towards the Internet this rapidly changes the way we read and consume news.

Papers that are littered with ads could have a negative effect on the reader.